Two of the beauty industry's biggest events are uniting — and with it comes a new wave of opportunities for visual branding and custom print design. The International Beauty Show (IBS) and the International Esthetics, Cosmetics, and Spa Conference (IECSC) will come together with a new wellness focus to launch the Be+Well | Beauty and Wellness Show, debuting March 8–10, 2026, at the Javits Convention Center in New York City.
A New Era for Beauty, Wellness, and Branding
This merger reflects a major shift in the industry — where beauty, spa, and wellness now blend seamlessly. For exhibitors and brands attending Be+Well, this also means a chance to rethink how they present their identity on the show floor. From vibrant booth displays to large-format banners, custom backdrops, and event signage, the new event will bring hundreds of opportunities to showcase brands with creativity and impact.
Visual Storytelling on the Show Floor
Be+Well will feature zones such as Hair & Salon Essentials, Spa & Wellness, Nails, Cosmetics & Lashes, and a new TechZone highlighting innovation. Each of these areas provides a perfect stage for exhibitors to make their brand message shine — and that's where high-quality trade show graphics and custom banner printing make all the difference.
Professionals and entrepreneurs attending this mega-event will be looking to stand out, connect, and communicate their brand vision effectively. As the competition for attention grows, professional print materials — from retractable displays to branded booth signage — can transform how visitors perceive your business.
For exhibitors and brands preparing for major events like Be+Well 2026, Print Banners NYC offers the tools they need to make a lasting impression. They specialize in trade show banners and displays in New York, helping businesses elevate their presence with high-quality, custom-printed signage. From bold retractable banners to vibrant booth graphics, they ensure that every detail of their clients' branding shines on the show floor. Whether it's attracting attention, communicating their message, or creating an immersive experience, they have the solutions to make it happen. Reach out to them to know they can help bring their brand vision to life for their next trade show